“What's in a name? That which we call a rose
By any other name would smell as sweet”
—Shakespeare, Romeo and Juliet
You have probably heard some or all of the many commercially registered names for an old and common procedure—The Mini-Lift. A partial list of these marketed procedures includes the Lifestyle Lift® Quick Lift®, Rejuvalift®, Sono Bello®, Smart Lift®, with more coming on the market every day. The clever names are marketing tools. There is nothing revolutionary, unique, or ground-breaking about these. Facial plastic surgeons have been doing The Mini-Lift for well over 50 years!
The Mini-Lift is not for every face. It is appropriate for faces that exhibit an earlier degree of jowls and wattles as a less-involved procedure would not achieve the desired results. It is also used appropriately in patients who are some years past their original Cheek-Neck Lift and want to “freshen up.”